Uncle Ben's Coupons-Uncle Ben's Coupons: Uncle Ben's is a brand name for parboiled rice and related food products. The brand was introduced by Converted Rice Inc., which was later bought by Mars, Inc.. It is based in Houston, Texas.Uncle Ben?s rice was first marketed in 1943 and was the top-selling rice in the United States from 1950 until the 1990s.In the 1930s, the German-British scientist Eric(h) Huzenlaub (1899?1964) invented a form of parboiling designed to retain more of the nutrients in rice, now known as the Huzenlaub Process. It involves first vacuum drying of the whole grain, then steaming, and finally vacuum drying and husking. Besides increasing rice's nutritional value[citation needed], it also made it resistant to weevils and reduced cooking time.In 1942, Huzenlaub partnered with a Houston food broke














